IAB MIXX Awards 2016
15. decembar 2016.
Narodno pozorište, Beograd
Rezerviši mesto


IAB MIXX Conference Serbia 2016 je licencirano izdanje jedne od najznačajnijih globalnih konferencija o digitalnim medijima, marketingu i digitalnim biznis modelima. Ova prestižna konferencija će se ove godine prvi put održati u Srbiji i biće posvećena upotrebi tehnologije i inovacijama u marketingu, digitalnoj ekonomiji i naprednim metodama digitalnog advertajzinga.

Na ovoj konferenciji srešće se kreatori, vizionari, eksperti digitalnih medija i marketinga, stratezi, donosioci poslovnih odluka, kreativni umovi i tehnološki geekovi. Imaćete priliku da kroz networking upoznate buduće saradnike i partnere, a vaša postojeća partnerstva učinite još snažnijim. Na ovoj konferenciji će se okupiti ključni predstavnici industrije marketinga iz Srbije i regiona.

Konferencija je edukativnog karaktera i predstavlja iskustva predavača sa razvijenijih tržišta koji sa domaćom publikom dele svoja znanja, najbolje prakse i najaktuelnije trendove u digitalnoj industriji.

Broj mesta je ograničen na 500, a imajući u vidu dosadašnje interesovanje, preporučujemo da ​svoje mesto rezervišete​ na vreme.


Organizator konferencije –​ ​IAB Serbia​ je asocijacija koja se bavi pružanjem aktivne podrške rastu i razvoju tržišta digitalnog marketinga u Srbiji i CEE regionu.


11:00 - 12:00


12:00 - 12:10

Svečano otvaranje konferencije

12:10 - 12:40

Gorila and Algorhytm - is AI a threat or an opportunity for creative agencies?

12:40 - 13:10


13:10 - 13:30

Networking - Coffee Break

13:30 - 14:00

How to make innovative ideas happen?

14:00 - 14:30

Inspired by the customer, made by us

14:30 - 15:30

Networking - Lunch Break

15:30 - 16:00

Reality is real, even when it’s virtual

16:00 - 16:30

The Virtual Hub: Why VR and AR will sit at the centre of IoT?

16:30 - 17:00

Networking - Coffee Break

17:00 - 18:00

IAB MIXX Awards - ceremonija proglašenja pobednika i dodele nagrada

18:00 - 00:00

Networking - After Party


Rezerviši mesto


Lazar Džamić Saznaj više
Nicole Yershon Saznaj više
Debi Bester Saznaj više
Dean Johnson Saznaj više
Jonny Watson Saznaj više
Mika Tasich Saznaj više
Lazar Džamić
Creative Strategist - ex- Google ZOO
"Ex-Head of brand planning at Google ZOO NACE, he was helping ZOO turn light into heat: Google's data into compelling brand stories for client and agency partners.

Lazar was a Planning director in several well-known integrated agencies and brand/CRM strategist on award-winning accounts such as Visit Wales, Waitrose, GAP, Glenfiddich, Virgin Holidays and many others.

Starting early, when the new-fangled thing was still called 'web marketing', he gained first-hand experience in leading digital transformation, digital capabilities building and digital strategic enablement for agencies and clients.

He is a published author and a lecturer in several subjects for Digital Marketing Diploma at Faculty for Media and Communications in Belgrade."
12:10 - 12:40
Gorila and Algorhytm - is AI a threat or an opportunity for creative agencies?
AI (Artificial Intelligence) is now replacing not only factory manufacturers - but ad creatives as well. Or, so it will very soon. The age of programmatic advertising now means not just dull search ads, but increasingly 'proper' creative ones as well. Or big part of them. This talk deals with whether algorhytms are a real threat and if yes what could be done about it? Who is to be afraid? And who not? And how to prepare for that new world through new kind of creativity powered by user data and new working practices...
Nicole Yershon
Founder & CEO - Nicole Yershon Agency
"Nicole is a globally recognized expert with top-class achievements in her bio.
- Innovations Director for almost 9 years in Ogilvy & Mather London
- Cannes Lion innovation & D&AD judge 2016
- Wired UK's top 100 digital influencers/movers
- Chair Person for the BBC Online Advisory Group and much more…
She is “An irresistible force, against immovable objects” with 27 years of experience with top tier global advertising agencies and brands. Now, she runs her own consulting agency and she helps companies to bring innovations into their business processes."
13:30 - 14:00
How to make innovative ides happen?
In her presentation Nicole will cover the ways in which technology creates disruption and innovation within major organizations (with case studies covering Ogilvy, BBC, Fanta Mattel). She will explore how technology inspires creativity in businesses and fundamentally changes the way they function. As a hyper-connector, she will present on how to identify future talent, build partnerships and make ideas happen.
Debi Bester
Founder & CEO - Department of Change
Debi is CEO and CCO of the Department of Change, an innovation agency in London, UK. Over her 20 years in journalism, advertising and innovation, Debi has won more than110 awards, including 5 Grand Prix, for creativity and innovation from Cannes Lions, New York Festivals, London International, IAB, Eurobest and DMAs among others. In her spare time she is also Writer-in-Residence of the DMA, the largest marketing communications trade association in Europe, a guest lecturer at Cranfield University and the Institute of Direct Marketing, and a judge at awards shows like Cannes Lions, D&AD and DMAs.
14:00 - 14:30
Inspired by the customer, made by us
"Contact Magazine in the UK said that Debi Bester’s work's signals how brands must revolutionise the way they communicate with customers. Today Debi shares her revolutionary manifesto for how marketers can use digital technology, design, data and storytelling not only to communicate with customers, but to put customers at the heart of clients’ businesses, creating unexpected and exponential value for both."
Dean Johnson
Head of innovation - Brandwidth
"As an accomplished design leader, writer, presenter, BBC tech pundit and Head of Innovation at Brandwidth, Dean Johnson is shaping the connected future for Film, TV, Automotive, Publishing, Music, Education and Leisure sectors with the emphasis on user experience and engagement. Dean is a Fellow and former VP of the Chartered Society of Designers and a Mentor for the British Fashion Council.

As the co-host of #StereocastVR, Dean is also pushing Virtual Reality boundaries further than ever before with the world’s first full live-action VR series, taking the audience into the action alongside the guests, live music and experiences."
16:00 - 16:30
The Virtual Hub: Why VR and AR will sit at the centre of IoT?
Everyone is talking about Virtual and Augmented Reality but the content and devices are fragmented. For these amazing platforms to survive intact, designers, developers, filmmakers and marketers need to create connected communication that leads an audience to stunning VR and AR, then keeps them engaged after the experience. Welcome to the IoT of V & AR.
Jonny Watson
Digital Creative Director - VCCP Blue
"In the course of his 25-year career, Jonny has worked at leading digital agencies and launched digital creative departments in 3 traditional, offline agencies.
Along the way, he’s had tennis balls fired at him by Maria Sharapova, broken two world records, had the British Prime Minister get involved in one campaign and launched a girl band in Ethiopia for the Nike Foundation.
He’s currently Digital Creative Director at VCCP in London."
12:40 - 13:10
"Can brands harness technology to deliver real benefits rather than just talking about them?
Why waste your breath / ink / pixels ‘telling’ when you can ‘show’?
I’ll share examples of how brands are using digital to walk the walk instead of talking the talk.
After all, actions speak louder than words.
And digital isn’t just another medium to carry snappy headlines.
Consider this: maybe the best advertisement for your product is not an ad."
Mika Tasich
Technology Lead (Freelance) – Google UK
"Mika Tasić embarked on a career in digital in mid 90s, and over the years worked for some of the world’s top brands delivering creative tech solutions: from fully actuated 3D industrial robot simulations on CD-ROMs (remember those?), power-generating paving slabs integrated into UNIQLO store displays to multi screen safe cracking YouTube mastheads for Jaguar, Mika has done it all.
Mika is currently living in London, where he works as a (freelance) Technology Lead at Google."
15:30 - 16:00
Reality is real, even when it’s virtual
"Just as we were finally getting used to it, the Internet, and our wider technological world is changing beyond any recognition. To quote Google’s Eric Schmidt, “the internet will disappear”.
But, this is not a reason to lament and panic. This is the reason to celebrate, as the future of digital technologies looks weirder and brighter than anything we have imagined so far."


Narodno pozorište u Beogradu

Francuska 3, 11000 Beograd










Ukoliko ste zainteresovani za sponzorstvo IAB MIXX Conference Serbia 2016, p​reuzmite sponzorske pakete​.



Early Bird - do 4. novembra

8.500 RSD

(ili 70 €)


Standard - do 25. novembra

10.500 RSD

(ili 85 €)


Full Price - do 14. decembra

12.000 RSD

(ili 100 €)

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